Colombo, April 8: The High Commission of Pakistan, in collaboration with Ministry of Commerce and Trade Development Authority of Pakistan (TDAP), organized a promotional event for Pakistani dates in Sri Lanka, at the High Commission in Colombo on Thursday.
In his remarks, the High Commissioner of Pakistan, Maj. Gen (Retd.) Muhammad Saad Khattak highlighted the Government of Pakistan’s policy of introducing non-traditional products such as dates through a diversified marketing approach.
While underscoring the importance of consuming dates due to their innumerable health benefits, the High Commissioner urged Sri Lankan importers and businesspersons to choose Pakistan as their primary destination for sourcing high-quality dates at competitive prices.
Asmma Kamal, Trade & Investment Attaché made a detailed presentation on Pakistan’s dates sector and its export potential. She highlighted the fact that Pakistan is ranked 6th position in dates production with an annual production of around 540,000 and is ranked 8th in dates exports in the world. She underlined the ongoing efforts for promotion of Pakistani dates by the TDAP and the High Commission in Colombo, which has resulted in a sharp uptick in export volume to Sri Lanka in the year 2020.
The event saw active participation from leading importers of dates, as well as officials from Department of Commerce and Export Development Board in Sri Lanka.
The High Commissioner presented Pakistani dates samples to the participants, who were also served with a variety of delicacies made with Pakistani dates, including milk shakes, vermicelli pudding (Sheer Khurma), date energy balls with nuts and date cakes. The participants greatly admired the taste and quality of dates from Pakistan and the traditional hospitality of the High Commission.