New Delhi, March 2 (DD News India): India is undertaking a project to have its own clothing sizes. The National Sizing Survey will be done by the National Institute of Fashion Technology (NIFT) using anthropometric data from a sample group between of 15 and 65 of age. The approximate cost of the project is Rs 300 million (US$ 4.6 million)..
These measurements will create a standardized size chart that will be representative of the Indian population and could be adopted by the apparel industry.
The project will measure 25,000 men and women across six cities and regions – Kolkata , Mumbai , New Delhi , Hyderabad , Bengaluru , and Shillong – using 3D whole-body scanners. This will especially help business… it will reduce instances of exchanges and will be extremely beneficial for online retail.
More than 14 countries across the world have successfully completed national sizing surveys.