Apple unveils iPhone 13 Pro and iPhone 13 Pro Max — more pro than ever before

Sept 15 (Apple) – Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone.

Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive.

The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition.

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The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max features an all-new Ultra Wide camera with autofocus which enables macro photography natively on iPhone

These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera.

New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras.

Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone.

iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

Pricing and Availability

iPhone 13 Pro and iPhone 13 Pro Max will be available in graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.

Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning at 5 a.m. PDT on Friday, September 17, with availability beginning Friday, September 24.

Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.

Customers can get iPhone 13 Pro for $41.62 (US) a month for 24 months or $999 (US) before trade-in, and iPhone 13 Pro Max for $45.79 (US) a month for 24 months or $1,099 (US) before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations.¹⁰

iPhone 13 Pro and iPhone 13 Pro Max are also available through Apple Authorized Resellers and select carriers.

Customers in the US can get ready for iPhone 13 Pro and iPhone 13 Pro Max pre-orders until 9 p.m. PDT on Thursday, September 16, by visiting apple.com/store or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new product, or upgrade through the iPhone Upgrade Program.

iOS 15 will be available as a free software update Monday, September 20.

The new iPhone Leather Wallet with MagSafe supports Find My, enabling users to be notified of its last known location if it becomes detached from iPhone. iPhone Leather Wallet with MagSafe joins new MagSafe cases in leather and silicone, as well as a clear case with MagSafe, that are available to order today.

Customers can save up to $1,000 (US) on iPhone 13 Pro and iPhone 13 Pro Max with trade-in directly from the Apple Store online or at an Apple Store when they activate it with select US carriers. Terms apply. For eligibility requirements and more details see apple.com/shop/buy-iphone/carrier-offers.

Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalized support and advice from Apple Specialists, convenient delivery and pickup options, free engraving, and special ways to save with carrier offers and great trade-in values, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store.