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Home Around South Asia China

Virus crisis has made Chinese develop new businesses and ways of marketing

On line shopping and home delivery have obviated need to leave home

Editor by Editor
February 18, 2020
in China, Coronavirus, Development news, Offbeat, Recommend, Science
Reading Time: 4min read
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(200214) -- BEIJING, Feb. 14, 2020 (Xinhua) -- A staff member from a local resident service center displays the WeChat mini-program she uses to provide ordering services for residents in Xicheng District of Beijing, capital of China, Feb. 13, 2020. (Xinhua/Ju Huanzong)

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By Xinhua writers Zhong Qun, Guo Yujing, Wu Shuaishuai and Chen Yuxuan

BEIJING, Feb. 14 (Xinhua) — The coronavirus outbreak may have taken a temporary hit on some traditional industries in China, but a number of emerging industries are providing “novel remedies” for the country’s economic growth. Some sectors, such as online working, online education, online healthcare and non-contact retail, saw rapid growth during this period, reflecting the resilience of China’s economy.

“HOMEBODY ECONOMY”

As people are staying at home amid the novel coronavirus epidemic in China, many businesses are catering to the “homebody economy” across the country.

The homebody economy often refers to booming on-demand streaming services, online shopping, food delivery, online education, working from home and gaming apps that can satisfy people’s demands in the comfort of their own homes.

The trend is obvious in the e-commerce sector.

(200214) — BEIJING, Feb. 14, 2020 (Xinhua) — The ICU team members of Guangdong medical team in Wuhan attend a teleconsultation with medical staff of the First Affiliated Hospital of Guangzhou Medical University in Guangzhou, at the west campus of Wuhan Union Hospital in Wuhan, central China’s Hubei Province on Feb. 11, 2020. (Xinhua/Xiao Yijiu)

Since the outbreak, frozen dumplings have sold like hotcake as they saw 40 times their average transaction volume on Chinese e-commerce giant JD.com.

Since Jan. 25, the growth of instant food sales was up 10 times compared with the same period last year. Among them, Wudaniang Dumplings saw its sales soar 45 times year on year, while two other household brands also expanded 3.5 times each in sales.

Some daily necessities saw their trade volume up 154 percent year on year on JD.com from Jan. 24 to Feb. 2, including rice, noodles, cooking oil and dairy products, according to the company.

Fresh food delivery services also leaped.

Zhang Weijia, from the city of Jinan, capital of eastern China’s Shandong Province, broke his habit of shopping in the local markets and opted for fresh food delivery apps to avoid going out.

The orders at fresh food delivery app Missfresh have surged by 300 percent year on year during the epidemic outbreak, according to its CEO Wang Jun.

“Our business is often restrained by people’s traditional consumption habits,” Wang said. “With more people getting their hands on these services, we expect the market to continue expanding and new opportunities to emerge.”

BATTLING THE EPIDEMIC THE HIGH-TECH WAY

Tech giant Tencent has upgraded its online working services, including live-streaming and online conference services. Demand for work-from-home and online teaching programs has been rising as companies extend the holiday and schools delay opening. The company said such demand rose 10 times on Feb. 10.

On Tencent’s social media tool WeChat, one-day clicks topped 170 million in an embedded program. The program offers services such as health checks, epidemic reports, medical material donations and preorders for masks.

(200214) — BEIJING, Feb. 14, 2020 (Xinhua) — A deliveryman collects frozen food at a store of Hema Fresh in Wuhan, capital of central China’s Hubei Province, Jan. 27, 2020. (Xinhua/Xiong Qi)

From Jan. 20 to Feb. 8, the number of subscribers rose nearly 60 percent on government-related programs on WeChat, while that of medical programs went up 3.47 times. In education programs, the number rose almost 40 percent.

As of June last year, the number of Chinese internet users reached 854 million and the internet penetration rate was 61.2 percent, data from the China Internet Network Information Center showed. A total of 847 million Chinese people used mobile phones to surf the Internet, the center said.

“This epidemic is like a pressure test for 1.4 billion people,” said Wang Xiaobing, director of Tencent Social Research Centre. “Despite the outbreak, the internet economy stood up to the challenges.”

(200214) — BEIJING, Feb. 14, 2020 (Xinhua) — A student takes an online class at home in Handan, north China’s Hebei Province, Feb. 10, 2020. (Xinhua)

Meanwhile, tech giant Huawei has given a hand in battling the disease in Wuhan, the epicenter of the virus outbreak in central China’s Hubei Province.

Using its advanced 5G technology, Huawei facilitated the remote diagnosis between Beijing and Huoshenshan (Fire God Mountain) Hospital, a 1,000-bed hospital built in 10 days in Wuhan. It also helped live broadcast press conferences on COVID-19 given by the Hubei provincial government.

The ICU team members of Guangdong medical team in Wuhan attend a teleconsultation with medical staff of the First Affiliated Hospital of Guangzhou Medical University in Guangzhou, at the west campus of Wuhan Union Hospital in Wuhan, central China’s Hubei Province on Feb. 11, 2020. (Xinhua/Xiao Yijiu)

Major courier company SF Express used drones to help transport medical materials to Wuhan. By the end of Feb. 3, the company had transported more than 24 million parcels of medical supplies.

(200214) — BEIJING, Feb. 14, 2020 (Xinhua) — A robot is used by police to measure the temperature of passengers at an entrance to Xi’an North Railway Station in Xi’an, northwest China’s Shaanxi Province, Feb. 10, 2020. (Xinhua/Liu Xiao)

The company’s aviation branch SF Airlines is also operating at full capacity to carry emergency supplies to help fight against the novel coronavirus outbreak. From Jan. 24 to Feb. 5, the airline sent around 900 tonnes of medical and other emergency supplies to the novel coronavirus-hit regions, said SF Airlines.

Meanwhile, the epidemic also generated opportunities for the artificial intelligence (AI) industry, as China deploys robots in the fight against the disease.

The provincial people’s hospital of Guangdong in southern China has employed two robots to deliver materials in the quarantined areas, according to Yu Xueqing, head of the hospital. Disinfection robots developed by TMiRob, a medical robot developing company in Shanghai, are being used in Wuhan.

“Robots can help people do many dangerous jobs. Many customers urgently need us to provide disinfection solutions,” said Zhang Kejun, general manager of AI firm Lingzhi Co. The AI robots of this company are also used in disinfection work in Wuhan’s hospitals.

ECONOMIC VITALITY WILL RECOVER

The virus outbreak may have taken a toll on some consumption sectors in China such as catering, films and tourism, but it also created opportunities.

(200214) — BEIJING, Feb. 14, 2020 (Xinhua) — A distribution robot of Jingdong Logistics enters a residential area to deliver packages in Hohhot, capital of north China’s Inner Mongolia Autonomous Region, Feb. 7, 2020. (Xinhua/Lian Zhen)

The International Monetary Fund (IMF) supports China’s efforts to tackle the novel coronavirus outbreak, and is confident that China’s economy “remains resilient,” IMF Managing Director Kristalina Georgieva said.

The World Bank said in a statement that the Chinese authorities have policy space to respond and have announced a sizeable injection of liquidity, which should help mitigate the costs to economic growth.

Many sectors took a hit during the virus outbreak, but a variety of sectors also had an opportunity for growth, said Yang Yuanqing, CEO of Lenovo Group.

“Automatic production lines could see a big boost during the epidemic,” Yang said. “Demand for delivery services and smart city management will also soar.”

The epidemic’s impact on production, consumption and supply chains will be short-lived, Yang said.

“I believe we will win the war against the coronavirus,” he said.

(Bai Yu, Yin Peng, Yin Xiaosheng, Zhang Xuan, Yang Na, Yue Wenwan, Liao Jun, Hou Wenkun and Yu Pei contributed to the story. Video reporters: Li Yanan, Jiang Chenrong, Qu Lanjuan, Liu Kun, Xu Bingjie, Xiong Maoling, Gao Pan, Hu Yousong, Zhang Yue and Hu Jingchen; Video editor: Zheng Xin)

 

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