Colombo, July 8 (newsin.asia) – In a time where the world of academia is learning to embrace digital education, hybrid, blended learning and a challenge to redefine the future of the classroom and curriculum. All schools and institutes of education are slowly waking up to the false belief that many were not prepared to truly understand the virtual experience of education, just because the teaching medium goes from the physical classroom to using a digital tool such as TEAMS or Zoom doesn’t make it a virtual educational experience.
As rumours surge of Facebook and Google entering the lucrative educational sector with partnerships with top US universities many universities around the world are starting to realize that they are late to the party in understanding and pioneering the new medium of teaching. In a recent article published in the New York Intelligencer, By James D. Walsh, Scott Galloway states, “There’s a recognition that education — the value, the price, the product — has fundamentally shifted. The value of education has been substantially degraded. There’s the education certification and then there’s the experience part of college.”
It’s fair to say that the first “experience” starts as a digital encounter, with many schools and
universities trying to adapt to the changing times with colourful digital campaigns and offers. Yet they struggle to create true authentic points of engagement – having a social media account or TikTok doesn’t make your university “cooler” if you can’t maintain the communications and experience consistently. Yet a little-known, Sri Lankan start-up, Univiser is making massive waves with its digital solution around the academic world, with university clients already in the UK, USA, Middle East and Asia and many more scrambling to sign up.
“I started the ‘Buddy Program’ when I was the Student Union President at the University of Nottingham UK, realizing there was a need to connect prospective students with current students that were seeking an authentic voice. Many universities employ marketing experts who fail to realize that they’re selling education, not just a target and seat to fill. Such a decision especially in this climate we are living in, isn’t a quick overnight decision. It takes prospective students a lot of research and discussion with family/friends to make a decision, and with so many universities to choose from and with so many going virtual it is really important that prospective students get the support and guidance”, says Ismail Sadurdeen Founder & CEO of UNIVISER.
“This is where UNIVISER, a digital solution that plugs into a university’s pre-existing website is able to connect real prospective students with current students, faculty and alumni to ask any questions and develop ‘authentic-digital engagement’. I firmly believe with so much competition in an already
saturated and competitive market, universities and institutes need to engage with prospective
students much earlier on, in a format that creates this unique experience.
Having first launched in the UK and then further developed and tested in Sri Lanka, local universities
have also seen it as a benefit, “It was super exciting to see and support a local homegrown innovative solution trying to address a global issue and deliver results. It’s more than just a chat function, it truly is a fully integrated CRM, marketing and admissions solution – used wisely it is a powerful tool to generate revenue and address the need of Gen Z student that want authentic communications” says Robert Meeder former CEO of AOD and professor of the prestigious US university SCAD.
Other clients agree …” the Univiser platform has been beneficial during the recent COVID-19
pandemic that affected the entire world. Even though prospective students are unable to visit RIC,
they are able to inquire about RIC through the Univiser platform enabling RIC to maintain an online
presence..” Dr Nirodha Bandara, Academic Director of RIC.
“I never expected such a quick positive response and growth given that we only launched less than 2 years ago,” says Sadurdeen. With endless possibilities of integration and adaptation the future of ‘UNIVISER’ is bright – let us not forget that Facebook started off as a university chat platform addressing the needs of students, likewise ‘UNIVISER’ a Sri Lankan homegrown tech solution, has the potential to change the academic world and beyond!
Univiser recently shared an interesting case study on their website (www.univiser.io) which gives an insight on how they were able to generate $8000+ USD worth of free marketing mileage for their customer.
