Colombo, Feb 19 (newsin.asia) – Sri Lanka’s Tourism Promotion Bureau has introduced a ‘Buddhism Tourism Trail’, a promotional website aiming to attract tourists from Thailand and other Theravada Buddhism countries, local media reported Tuesday.
Kshenuka Senewiratne, Sri Lanka’s ambassador to Thailand told the Bangkok Post the website was launched at the Thai International Travel Fair (TITF) held recently as about 90 percent of Thais were Theravada Buddhists.
Theravada known as Southern Buddhism is the oldest branch of Buddhism. It focuses on the teachings of the Lord Buddha through strict meditation and the eight fold path to enlightenment with the majority of followers in Sri Lanka, Thailand, Laos, Cambodia, and Myanmar.
Kshenuka said the website will focus on Buddhist tourist attractions such as ancient temples, Buddha statues and meditation centers in Sri Lanka.
For example, she said the Temple of the Sacred Tooth Relic in the central highlands of Kandy, a resting place for Lord Buddha’s tooth allegedly saved from his funeral pyre is a popular destination for many Buddhist and foreign tourists.
Sri Lanka, has in recent years transformed into a popular tourist destination with the highest number of tourists arriving from China, India and Britain.