India, May 6 (India Today) – As India is grappling with the second wave of the novel coronavirus pandemic, Salman Khan along with Zee Entertainment, has pledged to donate a portion of earnings of his next film Radhe: Your Most Wanted Bhai for Covid relief.
SALMAN TO DONATE RADHE REVENUE
Salman Khan Films, the actor’s production house, and entertainment company Zee, has partnered with GiveIndia for the relief work. The donation will help procure medical equipment such as oxygen cylinders, concentrators and ventilators.
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A spokesperson from Salman Khan Films said in a statement, “We are glad to be a part of this noble initiative, to contribute our bit towards the Nation’s fight against Covid-19. Since the last year, we have been consistent in our efforts towards fighting Covid-19, since this unprecedented crisis struck our country and the world. Very importantly, we have also come to realise that holding up the release of a pre-shot film may not help us in any way but using its proceeds towards fighting the pandemic is a more suitable and pragmatic approach. Radhe’s release on Zee5 and ZeePlex will empower us to contribute more in these extremely difficult times.”
Talking about the decision, a Zee spokesperson stated, “The Nation is going through an extremely challenging situation and as a responsible corporate, Zee stays committed towards taking all the necessary steps to strengthen the fight against Covid-19. At Zee, we believe in not only providing extraordinary entertainment to our viewers, but also going beyond the business to undertake meaningful and focused efforts to drive positive change across the Country. We sincerely hope that the support from the release of the film Radhe, will help amplify the resources to provide vital relief efforts to people affected by the pandemic.”
ABOUT RADHE
Directed by Prabhudeva, Radhe: Your Most Wanted Bhai is the Hindi remake of South Korean action film The Outlaws. Besides Salman Khan, the film stars Disha Patani, Jackie Shroff and Randeep Hooda.
Radhe will have a multi-platform release on Eid, May 13. The makers are targeting to release the film in 40 countries across the globe and on Zee5 with Zee’s pay-per-view service, ZeePlex. The makers have also decided to show Radhe on DTH operators like Dish, D2H, Tata Sky and Airtel Digital TV.
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