Jan 23 (Vogue) – Last year, Sabyasachi Mukherjee celebrated his 20-year milestone in the industry. He also dressed a few hundred brides, officially launched his couture jewellery line, opened doors to a flagship store for the same and collaborated with Pottery Barn on a home line. Mukherjee is on the home stretch in 2020, ready to launch one of the most exciting projects he has ever worked on—a global collaboration with Swedish retail giant H&M. Taking a step away from his signature couture aesthetic, the maverick has played with prints for a resort-friendly line that also features a sari. Priced competitively, the designer aims to fulfil his dream of democratising good design through this coming together of forces. Sequins and thread work will be replaced with the unmissable Bengal tiger—his preferred logo.
The collection will hit flagship stores and will be available globally on hm.com in 48 markets on April 16 as well as be available on Myntra in India. “I am happy to announce the collaboration with H&M as it allows us the opportunity to share the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse and craft to ‘ready-to-wear’ and to create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life,” said the designer.
In the recent past, H&M’s ever-growing list of designer collaborations has seen names like Giambattista Valli, Johanna Ortiz, Balmain and Versace, among others. The Sabyasachi x H&M collab is historic, since it marks the first time an Indian designer will be lending his name to a project of this scale. The designer, who is already a giant in the Indian fashion landscape, will have the opportunity to penetrate a wider market of fashion enthusiasts across the globe. Until the collection hits shop floors, Sabyasachi fans can start bookmarking their favourites to add to cart to know just what they’re getting before the collection sells out.
