IPL cricket media rights for the next five seasons sold for $6.2 billion.
Statement from BCCI Secretary
Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!
I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years.
Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential.
The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.
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Top sports leagues in the world in terms of per-game cost (including both TV and digital):
NFL: USD 17 million
IPL: USD 13.4 million
English Premier League: USD 11 million
Major League Beaseball: USD 11 million
NBA: USD 2 million
