Colombo, 10 March (Olympic.lk) – In a drive to position Sri Lanka as a South Asian leader in Esports, Gamer.LK has partnered with the National Olympic Committee of Sri Lanka to host a series of international Esports tournaments, starting with the InGame Esports South Asia Cup this March.
Electronic Sports, referred to as Esports, is the competitive play of video games. It is the fastest growing sport in Sri Lanka today. With a following in the millions and tournament viewership numbers overtaking some popular traditional sports in the country, Esports is on its way to becoming a top three sports in the coming years.
Globally, Esports viewership is estimated to overtake traditional sports viewership by 2024, with global millennials already watching video games and Esports content more than traditional sports today.
The InGame Esports South Asia Cup is open to six South Asian countries and had over 100 teams taking part in national qualifiers. One team each from Bangladesh, India, Maldives, Nepal, Pakistan and Sri Lanka qualified to represent their countries in the final play-offs which will be held online on the 27th, 28th and 29th March 2020. The title being played is Counter-Strike: Global Offensive and the teams are competing for a prize pool of USD 10,000.
The InGame Esports South Asia Cup will be preceded by the Sri Lanka Cyber Games on the 20th ,21st, and 22nd March at Stein Studios, which is Sri Lanka’s largest Esports and Video Games festival. The three-day event attracts over 3,000 Esports athletes and has a walk-in crowd of 10,000 spectators.
The Esports South Asia Cup is a first step in a long-term Esports strategy for the country.