• Latest
  • Trending
Beyonce.GETTY IMAGES

Beyonce Sold Out Her New Ivy Park Collection With Adidas in a Weekend. Here Are the Marketing Strategies She Used

January 27, 2020
India to Supply Fuel to Sri Lanka Only After Advance Payment

India to Supply Fuel to Sri Lanka Only After Advance Payment

July 6, 2022
Sri Lanka offers special port facilities to Bangladeshi vessels

Sri Lanka offers special port facilities to Bangladeshi vessels

July 6, 2022
India top lender to Sri Lanka in 2022 so far, displacing China

India top lender to Sri Lanka in 2022 so far, displacing China

July 6, 2022
Central banks are increasingly keen on the yuan, according to a new survey. Lucas Schifres/Getty Images

China’s yuan is making headway a global reserve currency, with 85% of central banks keen on holding the asset

July 6, 2022
Zimbabwe’s central bank said it would start selling gold coins

Zimbabwe to introduce gold coins as local currency tumbles

July 6, 2022
Two ships docked at Colombo Port begin unloading fuel

India to supply fuel to Sri Lanka only after advance payment

July 6, 2022
Ranil-Wickremesinghe Sri Lankan PM

I can turn around Sri Lanka’s economy: PM Ranil Wickremesinghe

July 6, 2022
Prime Minister Boris Johnson

UK PM Boris Johnson in crisis as top ministers quit

July 6, 2022
Electricity

Power cut schedule for July 6 in Sri Lanka

July 5, 2022
Sri Lanka current economic crisis is similar to 1970s: New York Times article from 1974

Sri Lanka current economic crisis is similar to 1970s: New York Times article from 1974

July 5, 2022
Rain. Image credits - Max Bender @maxwbender / Unsplash

Why Australia is battling floods again

July 5, 2022
The highest paying jobs without a degree in 2022

The highest paying jobs without a degree in 2022

July 5, 2022
  • About Us
  • Advertisements
  • Privacy Policy
  • Contact
Wednesday, July 6, 2022
No Result
View All Result
NewsIn.Asia
  • Home
  • Around South Asia
    • All
    • Afghanistan
    • Bangladesh
    • Bhutan
    • China
    • India
    • Maldives
    • Myanmar
    • Nepal
    • Pakistan
    • Sri Lanka
    India to Supply Fuel to Sri Lanka Only After Advance Payment

    India to Supply Fuel to Sri Lanka Only After Advance Payment

    Sri Lanka offers special port facilities to Bangladeshi vessels

    Sri Lanka offers special port facilities to Bangladeshi vessels

    India top lender to Sri Lanka in 2022 so far, displacing China

    India top lender to Sri Lanka in 2022 so far, displacing China

    Central banks are increasingly keen on the yuan, according to a new survey. Lucas Schifres/Getty Images

    China’s yuan is making headway a global reserve currency, with 85% of central banks keen on holding the asset

    Two ships docked at Colombo Port begin unloading fuel

    India to supply fuel to Sri Lanka only after advance payment

    Ranil-Wickremesinghe Sri Lankan PM

    I can turn around Sri Lanka’s economy: PM Ranil Wickremesinghe

    Electricity

    Power cut schedule for July 6 in Sri Lanka

    Sri Lanka current economic crisis is similar to 1970s: New York Times article from 1974

    Sri Lanka current economic crisis is similar to 1970s: New York Times article from 1974

    Vaccine. Image credits - Swarnavo Chakrabarti / Unsplash

    Authorities in Sri Lanka issue a Covid wave warning

  • World
    • All
    • Japan
    • Russia
    • United Kingdom
    • United States
    Central banks are increasingly keen on the yuan, according to a new survey. Lucas Schifres/Getty Images

    China’s yuan is making headway a global reserve currency, with 85% of central banks keen on holding the asset

    Zimbabwe’s central bank said it would start selling gold coins

    Zimbabwe to introduce gold coins as local currency tumbles

    Prime Minister Boris Johnson

    UK PM Boris Johnson in crisis as top ministers quit

    Rain. Image credits - Max Bender @maxwbender / Unsplash

    Why Australia is battling floods again

    The highest paying jobs without a degree in 2022

    The highest paying jobs without a degree in 2022

    Pomegranate Juice

    Fifteen health benefits of pomegranate juice

    Queen Elizabeth

    Five ways the monarchy has benefited from colonialism and slavery

    Why is the UK economy suffering more than other countries?

    Why is the UK economy suffering more than other countries?

    Covid health guidelines. Image credits - Phil Hearing / Unsplash (Representational image)

    Covid: UK hospital cases set to rise, says health chief

  • Business
  • Politics
  • Sports
  • Entertainment
    • All
    • Books
    • Gaming
    • Movie
    • Music
    • Series
    Kamal Haasan's Vikram is on a rampage.

    Kamal Haasan’s Vikram is the highest-grossing film in Singapore, UK and UAE

    Harry Potter and the Philosopher's Stone

    ‘Harry Potter and the Philosopher’s Stone’ celebrates 25 magical years

    Salman Khan

    Plot to kill Bollywood actor Salman Khan revealed

    Shah Rukh Khan's Jawaan, to be directed by Atlee, to scheduled for June 2023 release. (Photo: Twitter)

    Shah Rukh Khan announces new film ‘Jawaan’

    Chchutir diner Gaan by Bangladeshi singer Nondita

    Chchutir diner Gaan by Bangladeshi singer Nondita

    Song “Bechain Nazar Betaab Jigar”. Talat Mahmood. Film “Yasmin” 1955

    Song “Bechain Nazar Betaab Jigar”. Talat Mahmood. Film “Yasmin” 1955

    ‘KGF Chapter 2’

    ‘KGF Chapter 2’ becomes 3rd-highest-grossing Hindi film

    Popular Bollywood stars Ranbir Kapoor and Alia Bhatt were married Thursday in a private ceremony at their Mumbai residence. Image credits - Sujit Jaswal via AFP / Getty Images

    Bollywood stars Ranbir Kapoor and Alia Bhatt marry in Mumbai

    Lata Mangeshkar: Ae Chand Pyara. Film Khazaana 1951. Music C.Ramchandra. Lyrics Rajinder Krishan

    Lata Mangeshkar: Ae Chand Pyara. Film Khazaana 1951. Music C.Ramchandra. Lyrics Rajinder Krishan

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Science
    • Travel
    Pomegranate Juice

    Fifteen health benefits of pomegranate juice

    This April 2022 handout photograph provided by RR Auction shows cockroaches which were fed moon dust from the 1969 Apollo 11 mission, which were pulled from an auction listing after NASA said the cockroaches and a small vial of moon dust are property of the federal government. (Photo: AP)

    Give us back our moon dust and cockroaches: Nasa

    Moon. Image credits - Ganapathy Kumar / Unsplash

    China finds signs of water in moon’s ‘Ocean of Storms’

    What we should know when we speak of food security?

    What we should know when we speak of food security?

    Beetroot is rich in nitrates and is loaded with health benefits. (Photo: Getty Images)

    Drinking beetroot juice daily could help people with heart condition

    Close-up view of a cancer cell. Credit: Alexey Kotelnikov / Alamy Stock Photo

    Massive breakthrough as cancer vanishes for all patients in drug trial

    India hands over 3.3 tons of medical supplies to Lanka’s ambulance service

    India hands over 3.3 tons of medical supplies to Lanka’s ambulance service

    Lankan Prez orders LKR 1.8 billion (US$ 5 million) to be spent on drugs import  

    Lankan Prez orders LKR 1.8 billion (US$ 5 million) to be spent on drugs import  

    In this 1971 Center For Disease Control handout photo, monkeypox-like lesions are shown on the arm and leg of a female child in Bondua, Liberia. CDC | Getty Images

    The Covid conspiracies being recycled for monkeypox

    Exercise. Image credits - Victor Freitas @victorfreitas / Unsplash

    Best exercise time differs for men and women, says US study

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Tech
    Bitcoin. Image credits - Onov3056

    Bitcoin slides below $20,000 to lowest level in 18 months

    Digital banking platform Revolut launches in Sri Lanka

    Digital banking platform Revolut launches in Sri Lanka

    Microsoft's Internet Explorer was first included with a Windows 95 upgrade pack. Image credits - Ina Fried/CNET

    End of an era: Microsoft retires Internet Explorer

    Cryptocurrency boom. Image credits - Executium @executium / Unsplash

    Cryptocurrency market value slumps under $1 trillion

    iPhone. Image credits - Tron Le @tronle_sg / Unsplash

    EU deal to force iPhones to use USB-C charger by 2024

    Whatsapp. Image credits - AARN GIRI / Unsplash

    WhatsApp to get edit button, undo messages and other features soon 

    Trending Tags

    • Sillicon Valley
    • Climate Change
    • Election Results
    • Flat Earth
    • Golden Globes
    • MotoGP 2017
    • Mr. Robot
  • Coronavirus
  • Videos
  • Home
  • Around South Asia
    • All
    • Afghanistan
    • Bangladesh
    • Bhutan
    • China
    • India
    • Maldives
    • Myanmar
    • Nepal
    • Pakistan
    • Sri Lanka
    India to Supply Fuel to Sri Lanka Only After Advance Payment

    India to Supply Fuel to Sri Lanka Only After Advance Payment

    Sri Lanka offers special port facilities to Bangladeshi vessels

    Sri Lanka offers special port facilities to Bangladeshi vessels

    India top lender to Sri Lanka in 2022 so far, displacing China

    India top lender to Sri Lanka in 2022 so far, displacing China

    Central banks are increasingly keen on the yuan, according to a new survey. Lucas Schifres/Getty Images

    China’s yuan is making headway a global reserve currency, with 85% of central banks keen on holding the asset

    Two ships docked at Colombo Port begin unloading fuel

    India to supply fuel to Sri Lanka only after advance payment

    Ranil-Wickremesinghe Sri Lankan PM

    I can turn around Sri Lanka’s economy: PM Ranil Wickremesinghe

    Electricity

    Power cut schedule for July 6 in Sri Lanka

    Sri Lanka current economic crisis is similar to 1970s: New York Times article from 1974

    Sri Lanka current economic crisis is similar to 1970s: New York Times article from 1974

    Vaccine. Image credits - Swarnavo Chakrabarti / Unsplash

    Authorities in Sri Lanka issue a Covid wave warning

  • World
    • All
    • Japan
    • Russia
    • United Kingdom
    • United States
    Central banks are increasingly keen on the yuan, according to a new survey. Lucas Schifres/Getty Images

    China’s yuan is making headway a global reserve currency, with 85% of central banks keen on holding the asset

    Zimbabwe’s central bank said it would start selling gold coins

    Zimbabwe to introduce gold coins as local currency tumbles

    Prime Minister Boris Johnson

    UK PM Boris Johnson in crisis as top ministers quit

    Rain. Image credits - Max Bender @maxwbender / Unsplash

    Why Australia is battling floods again

    The highest paying jobs without a degree in 2022

    The highest paying jobs without a degree in 2022

    Pomegranate Juice

    Fifteen health benefits of pomegranate juice

    Queen Elizabeth

    Five ways the monarchy has benefited from colonialism and slavery

    Why is the UK economy suffering more than other countries?

    Why is the UK economy suffering more than other countries?

    Covid health guidelines. Image credits - Phil Hearing / Unsplash (Representational image)

    Covid: UK hospital cases set to rise, says health chief

  • Business
  • Politics
  • Sports
  • Entertainment
    • All
    • Books
    • Gaming
    • Movie
    • Music
    • Series
    Kamal Haasan's Vikram is on a rampage.

    Kamal Haasan’s Vikram is the highest-grossing film in Singapore, UK and UAE

    Harry Potter and the Philosopher's Stone

    ‘Harry Potter and the Philosopher’s Stone’ celebrates 25 magical years

    Salman Khan

    Plot to kill Bollywood actor Salman Khan revealed

    Shah Rukh Khan's Jawaan, to be directed by Atlee, to scheduled for June 2023 release. (Photo: Twitter)

    Shah Rukh Khan announces new film ‘Jawaan’

    Chchutir diner Gaan by Bangladeshi singer Nondita

    Chchutir diner Gaan by Bangladeshi singer Nondita

    Song “Bechain Nazar Betaab Jigar”. Talat Mahmood. Film “Yasmin” 1955

    Song “Bechain Nazar Betaab Jigar”. Talat Mahmood. Film “Yasmin” 1955

    ‘KGF Chapter 2’

    ‘KGF Chapter 2’ becomes 3rd-highest-grossing Hindi film

    Popular Bollywood stars Ranbir Kapoor and Alia Bhatt were married Thursday in a private ceremony at their Mumbai residence. Image credits - Sujit Jaswal via AFP / Getty Images

    Bollywood stars Ranbir Kapoor and Alia Bhatt marry in Mumbai

    Lata Mangeshkar: Ae Chand Pyara. Film Khazaana 1951. Music C.Ramchandra. Lyrics Rajinder Krishan

    Lata Mangeshkar: Ae Chand Pyara. Film Khazaana 1951. Music C.Ramchandra. Lyrics Rajinder Krishan

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Science
    • Travel
    Pomegranate Juice

    Fifteen health benefits of pomegranate juice

    This April 2022 handout photograph provided by RR Auction shows cockroaches which were fed moon dust from the 1969 Apollo 11 mission, which were pulled from an auction listing after NASA said the cockroaches and a small vial of moon dust are property of the federal government. (Photo: AP)

    Give us back our moon dust and cockroaches: Nasa

    Moon. Image credits - Ganapathy Kumar / Unsplash

    China finds signs of water in moon’s ‘Ocean of Storms’

    What we should know when we speak of food security?

    What we should know when we speak of food security?

    Beetroot is rich in nitrates and is loaded with health benefits. (Photo: Getty Images)

    Drinking beetroot juice daily could help people with heart condition

    Close-up view of a cancer cell. Credit: Alexey Kotelnikov / Alamy Stock Photo

    Massive breakthrough as cancer vanishes for all patients in drug trial

    India hands over 3.3 tons of medical supplies to Lanka’s ambulance service

    India hands over 3.3 tons of medical supplies to Lanka’s ambulance service

    Lankan Prez orders LKR 1.8 billion (US$ 5 million) to be spent on drugs import  

    Lankan Prez orders LKR 1.8 billion (US$ 5 million) to be spent on drugs import  

    In this 1971 Center For Disease Control handout photo, monkeypox-like lesions are shown on the arm and leg of a female child in Bondua, Liberia. CDC | Getty Images

    The Covid conspiracies being recycled for monkeypox

    Exercise. Image credits - Victor Freitas @victorfreitas / Unsplash

    Best exercise time differs for men and women, says US study

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Tech
    Bitcoin. Image credits - Onov3056

    Bitcoin slides below $20,000 to lowest level in 18 months

    Digital banking platform Revolut launches in Sri Lanka

    Digital banking platform Revolut launches in Sri Lanka

    Microsoft's Internet Explorer was first included with a Windows 95 upgrade pack. Image credits - Ina Fried/CNET

    End of an era: Microsoft retires Internet Explorer

    Cryptocurrency boom. Image credits - Executium @executium / Unsplash

    Cryptocurrency market value slumps under $1 trillion

    iPhone. Image credits - Tron Le @tronle_sg / Unsplash

    EU deal to force iPhones to use USB-C charger by 2024

    Whatsapp. Image credits - AARN GIRI / Unsplash

    WhatsApp to get edit button, undo messages and other features soon 

    Trending Tags

    • Sillicon Valley
    • Climate Change
    • Election Results
    • Flat Earth
    • Golden Globes
    • MotoGP 2017
    • Mr. Robot
  • Coronavirus
  • Videos
NewsIn.Asia
No Result
View All Result
Home Around The World

Beyonce Sold Out Her New Ivy Park Collection With Adidas in a Weekend. Here Are the Marketing Strategies She Used

Customer experience is always at the forefront of Beyonce's marketing efforts. They should be for you, too.

Editor by Editor
January 27, 2020
in Around The World, Business, Fashion, Lifestyle, World
Reading Time: 4 mins read
5 0
A A
Beyonce.GETTY IMAGES

Beyonce.GETTY IMAGES

Share on WhatsApp

Jan 27 (Inc) – Last month, I was scrolling through Instagram and came across an image on Beyonce’s feed. The artistry of it completely captured me. I couldn’t stop looking at it. I shared it with my girlfriends, and we ended up having a 15-minute conversation about Beyonce.

From then on, I started noticing promotions from the marketing campaign for Beyonce’s new fashion collaboration with Adidas, for Ivy Park, her athleisure line.

The new collection launched on Friday, and it’s been reported that on the first day, everything sold out except for some socks. And by the time the weekend was over, everything was sold out.

Leading up to the launch, I started to see more photos and videos of Beyonce wearing the merchandise, both in her Instagram feed and stories. But what really intrigued me about the campaign was how she tackled influencer marketing. She sent celebrities and others who have large followings a sample of the goods.

It’s a time-tested and proven strategy that many brands employ when they are launching something new. But true to Beyonce form, she took that strategy and elevated it several notches to make receiving the samples a remarkable experience for those who received them.

Kelly Rowland, Ellen DeGeneres, Reese Witherspoon, Janelle Monae, Kylie Jenner, and many more took to their own social media accounts to showcase the unboxing of the massive orange special delivery they received — the entire collection of Beyonce’s newest Ivy Park line.

As you work to launch new products, services, and experiences to your audience, you need to reinvent the wheel to make a big impact. Follow Beyonce’s lead by taking proven strategies and executing them in a remarkable way.

1. Elevate your product photography.

There’s nothing new about producing photography for your products. But you can elevate those photos into something that is worth paying attention to, worth talking about, and worth sharing with others.

Beyonce and her team did this by making the photos more editorial in nature. Some looked like they could be cover photos in fashion magazines. The team focused on making beautiful images that the clothes were a part of. For instance, the attention to detail with the Ivy Park beading in Beyonce’s braids is what caught my eye and made me stop and pay attention to the first photo I saw. I noticed the clothes later.

2. Deliver better experiences with your influencer marketing.

There’s nothing new about influencer marketing. But you can elevate the experience you deliver to those influencers, people who are accustomed to getting gifts and samples from all kinds of brands, to make it something that impresses them. Something they feel honored and excited to share. Beyonce did this with the surprise delivery of the mysterious big orange boxes.

It may cost a bit more, or take more time and effort to transform common approaches into something that is indeed remarkable, but the benefits of doing your work in a way that stands out are worth it. That’s definitely how it played out for Beyonce.

Get started by setting the intention to be remarkable from the very beginning.

When you look at Beyonce’s Instagram feed, one thing you’ll notice is that most of her photos don’t have captions. But with the Ivy Park photography, where she models all the products in the line, the same caption reads on six different posts “adidas x IVY PARK E-comm takeover”

The intention of her and her team for this launch was to “take over” the conversations happening online, by giving people something worthwhile to talk about with regard to their new merchandise.

Whenever you are working on a campaign for a new product or service for your brand, don’t limit your goals to sales numbers. Include how you want your potential customers to feel about your work and what you’re producing.

Consider the various aspects of your customers’ journey as they go through your launch, and brainstorm ways you can elevate each of those touch points to deliver a greater degree of delight.

Whether you want them to feel like your brand is “everywhere” over a specific time period, or to be delighted or excited about the various elements of your campaign, set some time aside for you and your team to plan the elements of your campaign that will deliver on that intention.

You don’t have to be Beyonce or have the resources she and Adidas do to plan and execute a sold-out product launch. Give your product launch the best chance it has to succeed, by planning to be remarkable from the start. Get the ball rolling by setting your intentions of how you want to show up and what you want the outcome to be. Then let your imagination flow as you build a plan to make it possible.

ADVERTISEMENT
Tags: BeyonceInfluencerMarketing

Related Posts

Central banks are increasingly keen on the yuan, according to a new survey. Lucas Schifres/Getty Images
Around South Asia

China’s yuan is making headway a global reserve currency, with 85% of central banks keen on holding the asset

July 6, 2022
Zimbabwe’s central bank said it would start selling gold coins
Around The World

Zimbabwe to introduce gold coins as local currency tumbles

July 6, 2022
Ranil-Wickremesinghe Sri Lankan PM
Around South Asia

I can turn around Sri Lanka’s economy: PM Ranil Wickremesinghe

July 6, 2022
Prime Minister Boris Johnson
Around The World

UK PM Boris Johnson in crisis as top ministers quit

July 6, 2022
Sri Lanka current economic crisis is similar to 1970s: New York Times article from 1974
Around South Asia

Sri Lanka current economic crisis is similar to 1970s: New York Times article from 1974

July 5, 2022
Rain. Image credits - Max Bender @maxwbender / Unsplash
Around The World

Why Australia is battling floods again

July 5, 2022
  • Electricity

    Power cut schedule for July 6 in Sri Lanka

    45031 shares
    Share 18028 Tweet 11251
  • Foreign Exchange Rates from Central Bank of Sri Lanka; USD, GBP, EUR, SGD, CAD

    1186 shares
    Share 481 Tweet 294
  • WATCH : Yohani’s first live performance in India

    784 shares
    Share 326 Tweet 191
  • Power interruption schedule released: Check your area power cut time

    736 shares
    Share 314 Tweet 176
  • Leader of Bohra community meets President

    668 shares
    Share 271 Tweet 165
  • About Us
  • Advertisements
  • Privacy Policy
  • Contact

© 2022 All rights reserved.

No Result
View All Result
  • Home
  • Around South Asia
    • Afghanistan
    • Bangladesh
    • Bhutan
    • China
    • India
    • Maldives
    • Myanmar
    • Nepal
    • Pakistan
    • Sri Lanka
  • Around The World
  • Breaking News
  • Business
    • Exchange
  • Climate Change
  • Governance
    • Crime
    • Diplomacy
    • Defense
    • Human Rights
    • Politics
    • Strategic Affairs
  • Lifestyle
    • Books
    • Entertainment
      • Arts
      • Cinema
      • Gaming
      • Music
      • Movie
      • Series
      • TV
    • Health
    • Fashion
    • Food
    • Travel
  • Culture
    • Ethnicity
    • Gender
  • Development news
  • Economy
  • Education
  • Environment
  • Coronavirus
  • History
  • National
  • Offbeat
    • Media
    • Music and arts across South Asia
  • Recommended
    • Headlines
    • Highlights
    • Top Picture
    • Top Story
  • Religion
  • Science
  • Sports
    • Football
    • Cricket
      • LPL
      • IPL
    • Tennis
    • Formula 1
    • NBA
  • Tech
    • Instagram
  • United Nations
  • Weather
  • World
    • Japan
    • Russia
    • United States
  • Videos

© 2022 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

mersin eskort -

Meritroyalbet

-
Jojobet
- Süperbetin - eskisehir escort -

https://www.vudols.com/

- Sağlık Personeli - istanbul avukat