San Francisco/Karachi, February 1 (Express Tribune): Music superstars Beyonce and Jay-Z are offering fans a chance to win free tickets for life to their concerts in exchange for adopting a vegan diet for a month.
TheLemonadesinger announced the contest to her 123 million Instagram followers late on Wednesday in support of the Greenprint Project, which encourages people to reduce their environmental footprint by eating plant-based meals
Beyonce pledged to eat plant-based breakfasts and go meatless on Mondays, while Jay-Z is promising to eat two plant-based meals a day.
The project is the brainchild of Beyonce’s personal trainer, Marco Borges, who published hisThe Greenprintbook in December explaining his plant-based diet and exercise plan. The singer and her spouse wrote the introduction to the book.
Under the contest rules, one fan will get a pair of tickets to one official concert tour by Beyonce and/or Jay-Z for the next 30 years.