New Delhi, Oct 26 (IndiaToday) – The festive season is upon us and it is time for brands to promote their festive-specific products with full fervour. Cadbury is one of the brands that often comes up with thought-provoking and relatable commercials during special occasions and festivals, and this time was no different either. This Diwali, the company came out with an advert featuring Shah Rukh Khan as the brand ambassador of small, local businesses that suffered due to the coronavirus pandemic and the internet is lauding the initiative.
The ad, titled ‘Not just a Cadbury Ad, began with a voice-over and bytes of local businessmen telling the viewers how badly they were affected due to the pandemic. “This Diwali, we helped hundreds of small businesses by making India’s biggest brand ambassador, their brand ambassador,” the video continued.
Cut to the next shot, Shah Rukh Khan appeared dressed up in a cream-coloured sherwani. He took the names of different shops and urged the viewers to buy clothes, shoes, sweets, gadgets etc. from them. The brand informed through the commercial that they used machine learning to recreate Shah Rukh Khan’s face and voice to take the local store names in the ad. “It is impossible to cover all the stores, so we gave the power to the people to create their own version of ‘Not Just a Cadbury Ad’,” the video continued.
“Humare aas paas ki jo dukaane hai, unki bhi to Diwali meethi honi chahiye na (The small stores around us deserve to have a happy Diwali),” said Shah Rukh towards the end of the video.
Watch the ad here:
The commercial, after being uploaded on YouTube, went viral. The brand’s thoughtful initiative resonated with the viewers and they appreciated the company’s bid to promote small businesses.
“Cadbury ad is one of the best campaigns by any brand. Shah Rukh Khan – The trend setter,” a user said.