Apple debuts iPhone 14 Pro and iPhone 14 Pro Max

Featuring the Always-On display, the first-ever 48MP camera on iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island

Sept 8 (Apple) – Apple today announced iPhone 14 Pro and iPhone 14 Pro Max, the most advanced Pro lineup ever, featuring the Dynamic Island — a new design that introduces an intuitive way to experience iPhone — and the Always-On display. Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos.

These groundbreaking advancements make iPhone even more indispensable for everyday tasks, creative projects, and now even emergency situations with features such as Emergency SOS via satellite and Crash Detection. iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin Friday, September 9, with availability beginning Friday, September 16.

“Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user — from the casual user to the professional — to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet”

iPhone 14 Pro and iPhone 14 Pro Max introduce the Dynamic Island, a rich and delightful new way to interact with activities, alerts, and notifications.

A Stunning Design and the Most Advanced Display on a Smartphone

iPhone 14 Pro and iPhone 14 Pro Max feature a beautiful surgical-grade stainless steel and textured matte glass design in four stunning colors. Available in 6.1-inch and 6.7-inch sizes,1 both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies. This makes the new Lock Screen even more useful, keeping the time, widgets, and Live Activities available at a glance. The advanced display also brings the same peak HDR brightness level as Pro Display XDR, and the highest outdoor peak brightness in a smartphone: up to 2000 nits, which is twice as bright as iPhone 13 Pro.

Both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies.

Dynamic Island: An Interactive User Experience

The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real time to show important alerts, notifications, and activities. With the introduction of the Dynamic Island, the TrueDepth camera has been redesigned to take up less of the display area. Without impeding content on the screen, the Dynamic Island maintains an active state to allow users easier access to controls with a simple tap-and-hold. Ongoing background activities like Maps, Music, or a timer remain visible and interactive, and third-party apps in iOS 16 that provide information like sports scores and ride-sharing with Live Activities can take advantage of the Dynamic Island.

Pricing and Availability

iPhone 14 Pro and iPhone 14 Pro Max will be available in deep purple, silver, gold, and space black in 128GB, 256GB, 512GB, and 1TB storage capacities.
Customers in Australia, Canada, China, France, Germany, India, Italy, Japan, Saudi Arabia, Singapore, Spain, Thailand, the UAE, the UK, the US, and 30 other countries and regions will be able to pre-order iPhone 14 Pro and iPhone 14 Pro Max beginning at 5 a.m. PDT on Friday, September 9, with availability beginning Friday, September 16.
iPhone 14 Pro and iPhone 14 Pro Max will be available in Malaysia, Turkey, and 20 other countries and regions beginning Friday, September 23.
Emergency SOS via satellite will be available starting in the US and Canada in November, and the service will be included for free for two years with the activation of iPhone 14 Pro and iPhone 14 Pro Max.
Customers can get iPhone 14 Pro for $41.62 (US) a month for 24 months or $999 (US) before trade-in, and iPhone 14 Pro Max for $45.79 (US) a month for 24 months or $1,099 (US) before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations. iPhone 14 Pro and iPhone 14 Pro Max are also available through Apple Authorized Resellers and select carriers.¹²
Customers can save up to $1,000 (US) on iPhone 14 Pro and iPhone 14 Pro Max with trade-in directly from apple.com/store or at an Apple Store when they activate it with select US carriers. Terms apply. For eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers.
Customers in the US can get ready for iPhone 14 Pro and iPhone 14 Pro Max pre-orders until 10 p.m. PDT on Thursday, September 8, by visiting apple.com/store or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new product, or upgrade through the iPhone Upgrade Program.
iOS 16 will be available as a free software update on Monday, September 12.
Customers who purchase iPhone 14 Pro and iPhone 14 Pro Max will receive three months of Apple Arcade with a new subscription.
Leather Wallet with MagSafe and iPhone 14 Pro and iPhone 14 Pro Max Leather Cases will be available in five new colors: midnight, forest green, ink, umber, and orange. iPhone 14 Pro and iPhone 14 Pro Max Clear Case and Silicone Cases will be available in midnight, storm blue, red, chalk pink, lilac, elderberry, succulent, and sunglow.