Sri Lanka’s EDB to draw up new strategy to boost exports to China

Sri Lanka’s EDB to draw up new strategy to boost exports to China

Colombo, June 11 (newsin.asia) – Sri Lanka’s state owned Export Development Board (EDB) aims to draw up a China market entry strategy with the help of a specialist global consultancy firm to boost exports to China, the local Daily FT reported Monday.

EDB Market Development Director Anoma Premathilaka said the strategy will be to enhance the exports of pre-identified products.

At present Sri Lankan exports to China comprise apparel, tea, rubber, coconut and spices.

Premathilakasaid that last year China emerged as the sixth largest market for Sri Lankan exports with a record value of 415 million US dollars, up 108 percent from 2016.

Previously Sri Lanka’s exports to China ranged from a 121 million US dollars in 2013 and 296 million US dollars in 2015.

Premathilaka said that given the high potential in China, the EDB is keen to increase Sri Lankan exports and the planned entry strategy is one of the measures.

Other measures include an e-learning program titled ‘How to export to China’, a course on export sales and negotiations, capacity-building programs, trade facilitation and enterprise development support schemes.

The EDB will also send a delegation to the 15th China International SME Fair to be held in Guangzhou in October and the China International Import Expo in Shanghai in November which are major trade fairs.

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