Lahore, August 2 (Express Tribune):The distributors of Bollywood filmDhadakin Pakistan are very disappointed following the failure of the film there. Despite their high hopes it only made Rs. 12 million in 11 days because its tragic ending. But the Sanjay Dutt biopic Sanju and the Pakistani singing star, Ali Zafar’s Teefa in Trouble are doing roaring business.
“We expected great things forDhadakand were very sure of its success in Pakistan but we were wrong,” a senior official of the Distributors Club toldThe Express Tribune.“The film received a good response in the first two days of its screening but we soon came to the realization that viewers were not happy with its ending.”
The distributors of Bollywood filmDhadakare very disappointed following the failure of the film here in Pakistan. According to them, the Shashank Khaitan directorial was a complete flop from a business point of view, despite their high hopes, as it only made Rs.12 million in 11 days.
“We expected great things forDhadakand were very sure of its success in Pakistan but we were wrong,” a senior official of the Distributors Club toldThe Express Tribune.“The film received a good response in the first two days of its screening but we soon came to the realisation that viewers were not happy with its ending.”
Apparently, though the public enjoyed Janhvi Kapoor’s debut performance, they were not too fond of howDhadakconcluded. Distributors believe that another reason for the letdown was the competition that came fromTeefa in Trouble, which managed to do well and garnered Rs.16 million.
He continued, “People seemed to enjoy everything else, from the storyline to the actors’ performances. But we are of the opinion that there could have been an alternate ending. So, we believe thatDhadak’s failure boils down to its poor finale.”
“We also believe thatTeefa in Trouble’s release served as a setback forDhadak. The local production dominated the cinema houses and managed to overpower the presence of Indian films,” added the official.
The Distribution Club, known for buying the rights to Indian films, is also very dissatisfied withDhadak’s performance since its release in Pakistan on July 20. The Ishaan Khattar-starrer failed to do well despite the best efforts of the distribution company, promotional content and activities in all three major film circuits of Pakistan, namely Lahore, Islamabad and Karachi.
Indian filmSahib, Biwi aur Gangster 3’s failure is another reason for the distributors’ distress. The Sanjay Dutt film released on July 27 but according to sources, failed to generate much footfall in the theatres. It is also pertinent to mention here that beforeDhadak’srelease, Ranbir Kapoor-starrerSanjuwas still breaking records in Pakistan.
Distributors expectedDhadakto surpassSanjubut that did not happen. The latter is still doing very good business whereasDhadak’s screenings seem to be coming to an end. According to Distributors Club officials,Sanjumanaged to earn revenue worth Rs.360 million, breaking any previous records set in Pakistan.
Dhadakis a simple love story without any objectionable scenes or dialogues. The film features Shahid Kapoor’s brother Ishaan Khattar in the lead opposite Janhvi, who is late Bollywood legend Sridevi’s daughter. It marks the Bollywood debut for both the lead actors.
(The featured image at the top shows Ishaan and Janhvi in Dhadak)